A Handbook for Business Innovation: Intrapreneuring in Action
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Description
Based on the authors’ experience helping companies launch over 400 new products and businesses, Intrapreneuring in Practice gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It also explains how to avoid classic mistakes while creating a climate that encourages intrapreneurship and directs intrapreneurial energy toward company goals.
Additional information
Weight | 0.266725 kg |
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Dimensions | 1.3462 × 15.24 × 22.86 cm |
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Format | Paperback |
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Publisher | |
Year Published | 1999-12-6 |
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Publication City/Country | USA |
ISBN 10 | 1576750612 |
About The Author | Gifford Pinchot is a leading teacher, consultant, author, and speaker on innovation management. He has helped launch more than four hundred ventures, consulted for over half the Fortune 100 companies, licensed two of his patents, and discussed his work on Larry King Live and The Today Show. His firm, Pinchot & Company, helps large corporations overcome bureaucratic obstacles to change, renewal, employee empowerment, and environmental innovation. As a CEO, Mr. Pinchot has also built and sold three other firms— in manufacturing, in services, and in Internet security software. Pinchot graduated from Harvard in 1965 with an A.B. degree with honors in economics and subsequently studied sociology and neurophysiology at Johns Hopkins University. Business consultant Ron Pellman is head of Pellman EnterpriZes, Inc., as well as a member of the Pinchot & Company network, and an associate of New Business Search & Development International Corp. He learned how innovation works from his own intrapreneurial successes and failures and by helping prominent companies in the U.S. and Europe on over three hundred new product, new business development, and technology planning projects. He has directed numerous seminars on creative problem solving, new product development, and innovation management. Pellman majored in fine arts at the University of Buffalo and in 1963 received a B.S. in mechanical engineering from Carnegie Mellon. He has also done postgraduate work in electronics. |
Table Of Content | Preface Introduction: The Principles of Effective Innovation Part One: The Basics of Intrapreneuring Chapter 1: How Innovation Actually Happens Chapter 2: The Crucial Roles in Innovation Chapter 3: How to Succeed as an Intrapreneur Chapter 4: What an Intrapreneuring Program Looks Like Part Two: From Idea to Profitable Reality Chapter 5: Finding a Good Idea Chapter 6: Getting Started Chapter 7: Avoiding Typical New Product Mistakes. Chapter 8: Intrapreneuring Within a Structured Development Process Part Three: The Tricks of the Trade Chapter 9: Advice for Hands-on Innovators Chapter 10: What You Can Do as a Middle Manager Chapter 11: What You Can Do in Senior Leadership Part Four: The Climate for Innovation Chapter 12: Diagnosing Your Climate for Innovation. Chapter 13: Improving Your Climate for Innovation Chapter 14: The Future of the Intrapreneurial Organization Appendices A. The Intrapreneur’s Ten Commandments B. An Outline for an Intrapreneurial Business Plan C. The Intrapreneurial Evaluation Checklist D. The Sponsor Evaluation Checklist E. The Team Effectiveness Checklist F. The Intrapreneurial Bill of Rights Notes Index About the Authors |
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