FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies

by	Denise Lee Yohn

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Weight	0.464 kg
Dimensions	2.8 × 16.2 × 23.6 cm
by	Denise Lee Yohn
Format	Hardback
Language	English
Pages	240
Publisher	John Murray Press
Year Published	2018-3-22
Imprint	John Murray Business
Publication City/Country	London, United Kingdom
ISBN 10	1473676983
About The Author	Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.
	Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.
Other text	Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.