The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America

'Kendrick Lamar is the most creatively captivating rapper of the past decade. This means inspecting and placing into context his profound legacy is nothing short of a gargantuan task. Fortunately for us, Marcus J. Moore exists. His writing has never been sharper, never been more concise, never been more insightful than it is here. This book is smart, confident, and necessary.' – Shea Serrano, New York Times bestselling author of The Rap Year Book and Movies (And Other Things)