The New Brand You: How to Wow in the New World of Work
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The New Brand You: How to Wow in the New World of Work

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SKU: 9781399804066 Categories: , , Tags: , , , , , , , , ,

16.99 JOD

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Description

Additional information

Weight 0.26 kg
Dimensions 1.8 × 15 × 22.8 cm
by

Format

Paperback
Language

Pages

336
Publisher

Year Published

2023-3-16
Imprint

Publication City/Country

London, United Kingdom
ISBN 10

1399804065
About The Author

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Everybody talks about personal branding. But Catherine Kaputa shows what to do about it. Her framework for establishing your own brand, at once personally revealing and professionally enhancing, makes this book an important read for the new world of work.
Other text

In person and online, discover the best way to position and market yourself in the new world of work.
Back Cover Copy

Discover the best way to market yourself in person and online in the new world of workIt has never been more important to consider your personal brand and influence than in the new world of virtual and flexible working. Of all your goals in today's professional landscape, branding yourself in a way that is focused, different and relevant is the most important job of all. If you don't brand yourself, other people will.Using 10 personal brand strategies based on those used by global brands, award winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable you to easily find the right positioning for Brand You and develop a personal marketing plan for success.

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