Advertising and Reality: A Global Study of Representation and Content
Add to wishlist

Advertising and Reality: A Global Study of Representation and Content

SKU: 9781441191946 Categories: ,

36.99 JOD

Please allow 2 – 5 weeks for delivery of this item

Description

<em>Advertising and Reality: A Global Study of Representation and Content</em> offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. <br /><br />This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Additional information

Weight 0.39 kg
Format

Paperback
Imprint

Language

Pages

272
Publisher

Year Published

18-10-2012
ISBN 10

1441191941
Publication City/Country

New York, US

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Related products