Archetypes in Branding: A Toolkit for Creatives and Strategists

Description

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: – Reveal your brand s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers – Forge relationships with the myriad stakeholders that affect your business – Empower your team to access their creativity and innovate with integrity

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