Boo Hoo: A Dot.Com Story from Concept to Catastrophe
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Boo Hoo: A Dot.Com Story from Concept to Catastrophe

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SKU: 9780099418375 Categories: , , , , Tags: , , , , , , , , , , , , , , , , , , , , , , ,

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Description

boo hoo is a gripping, insider’s account of the rise and fall of this most controversial of internet startups – a global, online retailer of sports and designer clothes.

Additional information

Weight 0.287 kg
Dimensions 2.6 × 12.9 × 19.8 cm
by

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Format

Paperback
Language

Pages

416
Publisher

Year Published

2002-6-6
Imprint

Publication City/Country

London, United Kingdom
ISBN 10

0099418371
About The Author

Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.

Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.
Other text

Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses – including Bernard Arnault's LVMH and the Benetton family – to fund a sports and designer clothing company to the tune of $100m.

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