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Business Strategy: An Introduction
64.99 JOD
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Description
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Additional information
| Weight | 0.792 kg |
|---|---|
| Dimensions | 18.9 × 24.6 cm |
| Format | Paperback |
| Imprint | |
| Language | |
| Pages | 392 |
| Publisher | |
| Year Published | 2011-01-04 |
| About The Author | DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK |
| ISBN 10 | 023021858X |
| Publication City/Country | London, United Kingdom |
| by |
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