Content is Currency: Developing Powerful Content for Web and Mobile

by	Jon Wuebben

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Weight	0.409 kg
Dimensions	1.8 × 15.2 × 22.6 cm
by	Jon Wuebben
Format	Paperback
Language	English
Pages	296
Publisher	John Murray Press
Year Published	2012-2-12
Imprint	John Murray Business
Publication City/Country	London, United Kingdom
ISBN 10	1857885732
	Jon Wuebben has done it again. Yes, we are all publishers today, but most organiza¬tions are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why . . . and then how exactly to operationalize content marketing within your business, read this book!
Other text	Content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.