Crisis Ahead: 101 Ways to Prepare for and Bounce Back From Disasters, Scandals, and Other Emergencies

With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, 'no comment' is not a savvy response. Crisis Ahead prepares you for effectively managing threats to your business. It's your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization.