Effective PR: Be Your Own Expert: Teach Yourself

by	Angela Murray

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Weight	0.246 kg
Dimensions	1.6 × 13 × 19.8 cm
by	Angela Murray
Format	Paperback
Language	English
Pages	256
Publisher	John Murray Press
Year Published	2010-9-24
Imprint	Teach Yourself
Publication City/Country	London, United Kingdom
ISBN 10	144412045X
About The Author	Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations.
Other text	An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.
Table Of Content	: Introduction: Planning a PR campaign: Media liaison: Communicating directly with a target audience: Sponsorship: Entertaining and corporate hospitality: Internal public relations: Crisis management: Specialist PR: Using PR professionals – in-house and external: Evaluating success: Useful addresses