Green Graphic Design

Description

Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:3; Picking projects 3; Strategizing with clients3; Choosing materials for manufacture and shipping3; Understanding users3; Picking ink and paper for printing3; Binding 3; Packing final products3; Building strong brands 3; Working with clients to foster transparency and corporate social responsibilityFully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a “sustainability scorecard” and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

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