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How to Kill a Unicorn: …and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
14.99 JOD
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Description
Additional information
| Weight | 0.313 kg |
|---|---|
| Dimensions | 2.3 × 13.5 × 21.5 cm |
| by | |
| Format | Paperback |
| Language | |
| Pages | 304 |
| Publisher | |
| Year Published | 2015-2-5 |
| Imprint | |
| Publication City/Country | London, United Kingdom |
| ISBN 10 | 1857886283 |
| About The Author | As the co-founder, President and Head of Idea Development of Fahrenheit 212, Mark Payne draws on his twenty plus years of experience in the creation of new products, new brands and new businesses. Among the great companies he's had the pleasure to work with are Procter & Gamble, Nestle, Samsung, Coca-Cola, Toyota, Best Buy, Lowe's, Campbell's Soup, Citibank and Starbucks. He is a regular contributor to Business Insider and Portfolio.com, writing on the topics of innovation strategy and practice. |
[A] very readable and insightful book. Payne presents a good selection of models and tools, along with some well-chosen case studies that will help innovators. |
|
| Other text | Fahrenheit 212 founder Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth. |
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