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How To Make It In Advertising

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Description

Advertising. Is it really ‘the greatest art form of the twentieth century’ (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your handat a job in one of the most powerful industries around, then this indispensable guide is all you’ll need to get a foot in the door and keep a step ahead of the competition. It’s a careers guide with a difference, using the experience and wisdom of some of the industry’s top people. You’ll find essential advice on how to get started and how to get ahead, as well as the insider’s view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.

Additional information

Weight 0.135 kg
Dimensions 1.3 × 12.9 × 19.8 cm
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Format

Paperback
Language

Pages

190
Publisher

Year Published

2013-5-6
Imprint

Publication City/Country

London, United Kingdom
ISBN 10

0753541521
About The Author

ABOUT THE AUTHORMark Leigh’s first job in an ad agency was a studio juniorat DDB. He soon realised that there was more money (and marginally less tea-making) as an account executive there. Despite working with clients such as Polaroid, Volkswagen, Motorola, Volvic and Berkeley Homes, he is proud to say that he is ‘Ulcer-free’. His claim to fame is that he was once sick right in frontof the Lyons Coffee Client-yet still retained his job, if not his dignity. Mark is now a director of AMD, the country’slargest property marketing consultancy, based in Chelsea. If his MD is reading this book Mark would like to point out to her that it was written entirely in his own time.

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