If Then: How One Data Company Invented the Future

SKU: 9781529386172 Categories: COMPUTERS / Database Administration & Management, Data capture and analysis, Data mining Tags: 2020 Financial Times and McKinsey Business Book of the Year Award, AI, american corporate history, American historian, American History, artificial intelligence, behind the scenes, book about algorithms, business books, business ethics, businessmen, businesswomen, Cambridge Analytica, Cold War, computer prediction, computers in politics, consumer control, data harvesting, data mining, Department of Defense, Dominic Cummings, elon musk, The Evening Rocket bbc radio 4, governance, government think tanks, Harvard historian, Harvard history professor, harvesting data, hidden history of data science, history of data science, human behaviour, inventing the future, pioneering women in technology, predecessor to modern data mining, presidential campaigns, presidential elections, prize-winning author, Pulitzer Prize, Pulitzer prize for history, Radio 4's Book of the Week, silicon valley, Start the Week, Surveillance, Surveillance Capitalism, targeting voters, tech book 2020, tech history, the social dilemma, Understanding the world we live in, US tech history, Vietnam War, voter manipulation, weaponization of data, what came before Cambridge Analytica, women in business

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Weight	0.345 kg
Dimensions	3.4 × 12.8 × 19.6 cm
Format
language1
Pages	432
Publisher	John Murray Press
Year Published	2021-6-24
Imprint	John Murray
Publication City/Country	London, United Kingdom
ISBN 10	1529386179
About The Author	Jill Lepore is the David Woods Kemper '41 Professor of American History at Harvard University and a staff writer at The New Yorker. Her many books include The Secret History of Wonder Woman, a national bestseller, and Book of Ages, a finalist for the National Book Award. She lives in Cambridge, Massachusetts.
	Lepore is a brilliant writer. It's a dream to read.
Other text	A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the acclaimed and internationally bestselling author.