Name: Make A Difference With Your Marketing: Teach Yourself
SKU: 9781444100266
Availability: BackOrder

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Description

Weight	0.298 kg
Dimensions	2.4 × 13 × 19.7 cm
by	Jonathan Gabay
Format	Paperback
Language	English
Pages	368
Publisher	John Murray Press
Year Published	2010-2-26
Imprint	Teach Yourself
Publication City/Country	London, United Kingdom
ISBN 10	1444100262
About The Author	Jonathan Gabay 's career spans three decades, during which time he has won several creative accolades, published books of international renown, and held several major marketing and advertising roles. He is on the core faculty of the world's biggest marketing training organization and is director of a creative marketing consultancy firm.
	An excellent introduction
Other text	Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.
Table Of Content	: The tools of the trade: Shaping your marketing plan: The cost of marketing: Identifying needs: Some of the greatest imaginative thinkers: Brainstorming: Under the microscope – taking a closer look at your business: Image is everything: Branding in action: Going on face values (imaginative design): Generating demand: Some inspire naturally… the rest use a PR consultant: Direct response – from junk mail to jump marketing: From e-commerce to intelligent commerce: Which agency is right for you?: Sales and marketing – made for each other: The future. It's in your hands: Appendices: Typical marketing production times: Speak easy – jargon buster: Useful contacts: Recommended reading: Recommended marketing courses
Series	TY Business Skills