Make It Your Business: The Definitive Guide to Launching and Succeeding in Your Own Business

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“The only goal you cannot achieve is the one you have not yet recognized.” More than twenty years ago, entrepreneur Stephan Schiffman launched his own business — D.E.I. Management Group Inc. — and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies — from conceptualization to cashing out — in one complete and concise guide written specifically for the entrepreneur. Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical “threshold experiences” all entrepreneurs must cross to be successful. STARTING OUT — the most important early issues and key questions: lt;ul TYPE=DISCgt; lt;ligt;How to know if you have what it takes to be your own boss lt;ligt;How much capital you need to begin lt;ligt;The pros and cons of franchises, manufacturing startups, service startups, and buying existing businesseslt;/ulgt; BRANCHING OUT — making the most of your resources: lt;ul TYPE=DISCgt; lt;ligt;Why you are your own best asset lt;ligt;How to track progress — and focus on goals lt;ligt;How to create your own niche in the marketplace lt;ligt;How to manage money, people, and time lt;/ulgt; FINDING OUT — knowing your customers, and your marketplace: lt;ul TYPE=DISCgt; lt;ligt;How to sell — even if you’re a non-salesperson lt;ligt;The advantages and disadvantages of direct marketing, advertising and publicity lt;ligt;Understanding the sales cycle and maximizing profit lt;/ulgt; GROWING UP — the keys to managed change and growth: lt;ul TYPE=DISCgt; lt;ligt;Why growth is costly, but worth it lt;ligt;How to change with your business lt;ligt;When to sell the business — and for how much lt;ligt;Strategies for moving on — and attacking the next challenge lt;/ulgt; Whether you’re just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company’s growing pains while helping you build the business of your dreams.

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