Meaningful, Sustainable, Humanity Centered: Design for a Better World
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Meaningful, Sustainable, Humanity Centered: Design for a Better World

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Description

How human behavior brought our world to the brink, and how human behavior can save us.The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth’s resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book’s three major themes: meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. Design for a Better World presents an eye-opening diagnosis of where we’ve gone wrong and a clear prescription for making things better.Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it’s too late

Additional information

Weight 0.686675 kg
Dimensions 3.175 × 23.495 × 16.1798 cm
by

Format

Hardback
Language

Pages

376
Publisher

Year Published

2023-3-21
Imprint

Publication City/Country

USA
ISBN 10

0262047950
About The Author

Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. Business Week has named Norman one of the world’s most influential designers. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity, also from the MIT Press.
Other text

“Norman’s book shifts focus from the human to humanity, cracking the code on what values ought to be at the center when driving sustainable design. The message is loud and clear—the future of humanity is the future of the planet.” —Payal Arora, Professor and Chair, Technology, Values, and Global Media Cultures, Erasmus University; author of The Next Billion Users “Don Norman joining the movement for responsible and sustainable design brings considerable heft to the demand for design to transform from a user-centric focus to serving society and the planet as a whole."—Leyla Acaroglu, UN environmental program "Champion of the Earth" award; Founder and Sustainability Lead of Disrupt Design“Through examples from science, technology, design, philosophy, and human behavior, Norman narrates the current global challenges and shows how design can play an essential role for making the world a better place. Yet another classic!”—Srini Srinivasan, Senator & Past-President, World Design Organization; Chief Operating Officer, Design Innovation Institute, Shanghai, China “Norman does it again with this essential book! His profound wisdom provides a mobilizing awareness for everyone. In this age of waste, unsustainability and total irresponsibility this book makes us rethink our ways of life.”—Anne Asensio, Vice-President Design, Dassault Systems; Board Member, World Design Organization; Member of the Circular Design leaders circle, Ellen MacArthur Foundation
Table Of Content

I Artificial: Almost Everything I See is Artificial 11 Almost Everything Artificial Has Been Designed 32 Our Artificial Way of Life is Unsustainable 113 Why History Matters 154 Precise–but Artificial–Measurements 275 If Technology Got Us into Today's Situation,Maybe Technology Can Can Get Us Out 396 This Book: Meaningful, Sustainable, and Humanity Centered 47II Meaningful: Communicate in the Understandable Ways 557 The Need for Meaning 578 Measurement in the Physical Sciences 639 Measuring What is Important to People 6710 The Gross Domestic Product 7911 What Measures Are Truly Important to People? 8712 Human Behavior and Economics 103III Sustainable: Reverse and Repair the Harm Done to the Ecosystems of the World 11313 We Live in the Age of Waste 11514 How Did the World Get into Today's Quandary 11915 Sustainability Has Multiple Components and Implications 12516 Design, Products, Sustainability, and the Circular Economy 13117 The Practical Difficulties of Implementing Circular Design 13918 Sustainable, Robust, and Resilient Systems 14719 People's Understanding of Systems 15520 Working with Complex Sociotechnical Systems 16721 It Is Not Too Late 177IV Humanity Centered: Addresses All Aspects of the World Relevant to Life 17922 Moving from Humans to Humanity 18123 Democratizing Design and Development 18724 People Designing for Themselves 19525 DesignX: An Approach to Large, Complex Systems 20326 Where Incrementalism (Muddling Through) Fails 20927 Incremental Modular Design 21328 When Large, Multidisciplinary Projects Are Necessary 21729 Dealing with Scale 22530 Design: Necessary but Not Sufficient 231V Human Behavior: The Major Challenge 23731 Why Change is Difficult 23932 People Will Mobilize for a Common Goal 24933 What Must Change? 25134 The Dominance of Technology 26535 The Future of Technology 275VI Action: Learn, Reflect, Decide, Act 28336 What Can Be Done? 28537 What Can We Do? 29138 The Major Points of This Book 301Acknowledgments 311Notes 315Bibliography 335Index 351

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