Repackaging Christianity: Alpha and the building of a global brand

Andrew Atherstone is Latimer Research Fellow at Wycliffe Hall, Oxford, and a member of Oxford University's Faculty of Theology and Religion.He has published widely on modern Christian history, especially the evangelical, Anglican, and charismatic movements, for both general and scholarly audiences. His recent scholarly books include, as co-editor, The Routledge Research Companion to the History of Evangelicalism (Routledge, 2018), Making Evangelical History: Faith, Scholarship and the Evangelical Past (Routledge, 2019), and The Oxford Handbook of Christian Fundamentalism (OUP, forthcoming 2022). Andrew is the biographer of the current Archbishop of Canterbury, Archbishop Justin Welby: Risktaker and Reconciler (DLT, 2014).