Rules of Contagion Why Things Spread – and Why They Stop

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An Observer Book of the YearA Times Science Book of the YearA New Statesman Book of the YearA Financial Times Science Book of the Year’Astonishingly bold’ Daily MailIt is hard to imagine a more timely book … much of the modern world will make more sense having read it.’ The TimesWe live in a world that’s more interconnected than ever before. Our lives are shaped by outbreaks – of disease, of misinformation, even of violence – that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From ‘superspreaders’ who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories – and why the most useful predictions aren’t necessarily the ones that come true.Now revised and updated with content on Covid-19.

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