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Sales Genius: 40 Insights From the Science of Selling
12.99 JOD
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Description
Additional information
| Weight | 0.294 kg |
|---|---|
| Dimensions | 1.2 × 13.8 × 21.6 cm |
| book-author1 | |
| Format | Paperback |
| Language | |
| Pages | 224 |
| Publisher | |
| Year Published | 2015-7-30 |
| Imprint | |
| Publication City/Country | London, United Kingdom |
| ISBN 10 | 1473605369 |
| About The Author | Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour. |
Graham Jones has come up with a great book with some fascinating insights that explode some of the myths around sales, sales management and sales strategy. It is right for its time. Most "sales training" consists of training people how to sell rather than explaining how and why the other person is likely to buy. This book is long overdue and will be an essential guide as we all lead our sales teams towards 2020. |
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| Other text | If you only read one book on sales, read this oneSales Genius picks out the 40 most important ideas on selling that everyone in sales should know, describes the research, and shows you how to take advantage of it so you can sell more effectively, every time. |
| Back Cover Copy | So much of what you've been told about selling is wrong……too many theories, not enough real-world evidence. Sales Genius cuts through the noise to bring you proven research from around the world that you can use to sell more effectively.The fast-track MBA in sales Until now you had to do an MBA or Exec Ed course to discover what great selling really looks like. Sales Genius is a fast-track MBA for the rest of us. 40 chapters based on hundreds of cutting-edge business and psychological research projects reveal what works and what doesn't work in sales. Quick to read and intensely practical, this book will bring a little genius into your day. |
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