Small Business Survival: Teach Yourself
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Description
Additional information
Weight | 0.188 kg |
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Dimensions | 1.4 × 13 × 19.7 cm |
by | |
Format | Paperback |
Language | |
Pages | 224 |
Publisher | |
Year Published | 2010-1-29 |
Imprint | |
Edition Number | 2 |
Publication City/Country | London, United Kingdom |
ISBN 10 | 1444104829 |
About The Author | After 20 years in advertising, Kevin Duncan has spent the last nine years as an independent troubleshooter, advising companies on how to change their businesses for the better. He has written 5 books, and has hands-on knowledge of how to run many types of businesses, overseeing over 1,000 projects and winning 35 awards for creativity and effectiveness. |
"If you're looking for a clear approach on how to continue doing business in the ongoing financial turmoil, you will definitely find Small Business Survival useful." |
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Other text | This complete Business Survival Kit will help you re-position your business in tricky times and re-fuel for growth! |
Table Of Content | : 110 pieces of other peoples’ wisdom: · How to develop your business successfully: · The guide to growth: · Beating the blues: · How to plan the next big thing: · If I’d known this when I started…: Phase I: Confront: 01. So your business is under pressure. What now?: · What to do when things go wrong: · You cannot be prescriptive about survival and growth: · Time for tough love and some tough thinking: · Some nasty questions: · Some So what? questions: · Can’t get no satisfaction: 02. Are you disciplined enough to survive?: · New company: same as the old company?: · Ripping up the straitjackets you built yourself: · Turning native: · Growing panes: a new look through the business window: · Efficiency is a sophisticated form of laziness: · Are you suffering from attitude sickness?: · Beating the blues: 03. Thinking is free: · Do it more often: · Try this. It might just work: · Why the next big thing might be small: · A strategy is when you have decided what to do: · KISS: Keep It Simple and Sensible: · KITSCH: Keep It Terribly Simple and Cool Headed: · Didn’t work? Try again: Phase II: Hone: 04. Thinking stage 1: What are the facts?: · Rivers and dams: · Send it down to the boys in forensics or go completely ballistic?: · Common Sense Analysis: · Always admit if something was a fluke: · Remind me, what was the original idea?: 05. Thinking stage 2: What’s your own opinion?: · The doctor who died of ill health: · Heed your own counsel: · The pragmatist who was sceptical about the cynic: · Death to compromise: 06. Thinking stage 3: What can you learn from the experience of others?: · Six crucial questions answered:: 1. What is the hardest thing about running and growing your business?: 2. Is growth always a good thing?: 3. Did you ever suffer from post-launch blues or a three-year itch?: 4. How do you plan the “next big thing”?: 5. If you could have known one thing when you started that you know now, what would it be?: 6. Is there anything else you would like to pass on about growing or evolving your business?: Phase III: Evolve: 07. Set up your business tripwires and grenades: · How to trip yourself up on purpose: · Write it down and it gets done: · Idea tripwires: · Personal planning tripwires: · Business planning tripwires: · Dropping grenades in fishponds: · Idea grenades: · Personal grenades: · Business grenades: · Don’t replace the original, replace the spare: · Multitasking versus Rapid Sequential Tasking: · Put the effort in only where it gets you somewhere: 08. Write your own Lifesmile Statement: · What am I like?: · Decide your own style: · So what do I really want?: · I pledge…: · My Lifesmile Statement: · Try being angular: · A board meeting with yourself: · Nailing a jelly to the wall: Phase IV: What next?: 09. Don’t confuse movement with progress: · Action not activity: · Outcome not output: · Spotting obfuscation: · Business does not have to mean being busy: · There’s a tidal wave coming. Here’s a paper cup.: · Everything busier than everything else: 10. Corporations don’t have memories: · History does not repeat itself: · Corporations: just clusters of individuals: · Overcoming corporate amnesia: · Overcoming corporate apathy: · Overcoming corporate aggression: 11. Everything may or may not be related to everything else: · “Butterfly destroys city”: chaos theory revisited: · Action and chain reaction: · Everything changes: · It’s all in your mind: · Yes, but have you actually done it?: · Closing remarks |
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