The Brain Sell: When Science Meets Shopping

by	David Lewis

14.99 JOD

Please allow 2 – 5 weeks for delivery of this item

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Weight	0.468 kg
Dimensions	2.3 × 15.5 × 23 cm
by	David Lewis
format	Paperback
Language	English
Pages	304
publisher	John Murray Press
Year Published	2013-9-26
Imprint	John Murray Business
Publication City/Country	London, United Kingdom
ISBN 10	1857886011
About The Author	Dr David Lewis is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. http://www.thebrainsell.co.uk
	David Lewis is pre-eminent among… marketing gurus. He is known as the father of neromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming.
Other text	Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.