The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

SKU: 9781780590073 Categories: , , Tag:

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Description

Additional information

Weight 0.26 kg
Dimensions 1.8 × 13.4 × 21.4 cm
Format
Language

Pages

248
Publisher

Year Published

2012-11-2
Imprint

Publication City/Country

London, United Kingdom
ISBN 10

1780590075
Other text

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

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