The Ritual Effect: The Transformative Power of Our Everyday Actions
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The Ritual Effect: The Transformative Power of Our Everyday Actions

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Description

Think of the quirky traditions that you keep up with your friends.Or the unusual ways that you and your family mark special occasions.Or the gifts that your partner gives – and what you’d think if they’d bought the same for an ex.These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.Along the way, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”), who reimagine everyday moments, build camaraderie, and spark joy.Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now it’s time to create yours.

Additional information

Weight 0.351 kg
Dimensions 2.1 × 15.3 × 23.4 cm
by

Format

Paperback
Language

Pages

288
Publisher

Year Published

2024-4-18
Imprint

Publication City/Country

London, United Kingdom
ISBN 10

0241713609
About The Author

Michael Norton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he serves as a Research Director and is a member of the Harvard Behavioral Insights Group. Dr Norton's research focuses on behavioural economics and wellbeing, and as well as being widely published in academic journals has appeared in popular media outlets such as the Wall Street Journal, CNN, Forbes and The New York Times. Co-author of Happy Money, The Ritual Effect is his first solo-written book.

Habits are powerful, but, as Michael Norton demonstrates in this fascinating book, there are other patterns that are essential to the well-lived life: rituals. Featuring lively storytelling and cutting-edge science, The Ritual Effect sticks with you as it shows how to build the rituals needed to perform under pressure, savor an experience, or construct a memory that will last forever.
Other text

If you are looking for purpose, better family dynamics, or simply a happier life, Michael Norton just might be the answer. In The Ritual Effect, Norton masterfully shows that, from the religious to the secular, rituals in your life play a central role in reaping full value from each moment.

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