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They’ve Got Your Number…: Data, Digits and Destiny – how the Numerati are changing our Lives
15.99 JOD
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Description
In a world teeming with data, we ourselves become the maths gurus’ most prized specimens. In They’ve Got Your Number…, Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour – what we do, who we are, how we work, chat, play and shop – everything that makes us individuals. In doing so, they will change every aspect of our lives. They’ve Got Your Number… examines one of the great undertakings of the twenty-first century – the mathematical modelling of humanity. It’s a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
Additional information
| Weight | 0.181 kg |
|---|---|
| Dimensions | 1.6 × 12.9 × 19.8 cm |
| by | |
| Format | Paperback |
| Language | |
| Pages | 256 |
| Publisher | |
| Year Published | 2009-11-5 |
| Imprint | |
| Publication City/Country | London, United Kingdom |
| ISBN 10 | 0099507021 |
| About The Author | Stephen Baker began covering technology for BusinessWeek as Paris-based European correspondent 1998. He moved to New York in 2002 as acting senior editor for info tech, and is now a senior writer. He is a leader in new media at BusinessWeek and coauthor of Blogspotting.net, a blog featured as one of the 50 blogs to watch by The New York Times. |
Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it. Baker's smart, readable style makes this a pleasure… it's a must read for anyone who wants to understand life and business in the Google Age |
|
| Other text | Baker knows his stuff and he knows his subjects |
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