Viral Loop

by	Adam Penenberg

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Weight	0.227 kg
Dimensions	2 × 12.8 × 19.8 cm
by	Adam Penenberg
Format	Paperback
Language	English
Pages	288
Publisher	Hodder & Stoughton
Year Published	2010-8-19
Imprint	Sceptre
Publication City/Country	London, United Kingdom
ISBN 10	0340918691
About The Author	Adam Penenberg has written for Forbes, New York Times, Fast Comapny, Slate, Wired, Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg`s story was a watershed for online investigative journalism and is portrayed in the film Shattered Glass. A journalism professor at New York University, Penenberg is the assistant director of the Business & Economic Program. He lives in New York.
	One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended!
Other text	A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.